AgriLabs is the largest marketing and sales distribution company in the United States
AgriLabs is a marketing and sales company with a history of successful product introductions in all animal health species. Simply put, AgriLabs is the largest distribution network in the United States. Our distributor shareholders own AgriLabs. Their combined sales represent over $2 billion in product sales, or 50% of the total animal health products sold in the United States.
Far from being a simple buying group, as it was founded in 1984, AgriLabs functions as an active marketing partner, exploring new markets and developing new products with its animal health product suppliers. Through its tranformation from a buying group to a true sales and marketing company, AgriLabs stands apart with its customer knowledge and demand creation for its manurfacturing partners.
AgriLabs represents the interests of the top manufacturers in the industry. The Company's vast distribution network allows animal health product providers to maintain and increase production volume while introducing and supporting products in new market territories.
In an effort to expand animal health sales both domestically and internationally, AgriLabs has entered into joint ventures with major manufacturers. These ventures have successfully helped develop and market new products and reintroduced and extended the market life of existing, older products.
Our Technology Transfer Partnership is changing the look of product development. The program supports the transition from research to manufacturing to the field. Advancing technology transfer is a growing part of the AgriLabs commitment to animal health.
||If you are a manufacturer of animal health products that is looking for a partner to bring your products to market, then AgriLabs can be your successful partner. Our mission at AgriLabs goes beyond providing quality animal health products to the industry. We believe it is critical for us to strengthen our partnerships with our customers, our distribution network and the manufacturers with whom we work. These professional partnerships will enable us to better serve our mutual customer.
Distribution and Sales
The heart and soul of AgriLabs is its outstanding distributor network. From its founding, every distributor has been in an ownership position with the Company. Elected shareholders also serve on the Board of Directors, participating actively in policy making. This management/distributor relationship gives AgriLabs a unique perspective on the market. This, combined with the participation and loyalty of shareholder/distributors provides for the best communication and response time in the industry.
A direct result of shareholders' input is the Company's marketing approach: AgriLabs selects, develops and promotes products based on markets rather than the more common product category method. Species-specific targeting offers end-users virtually all products needed for all operations including pharmaceuticals, biologicals, insecticides or accessories. This 'bundling' makes product decisions simpler and provides a springboard for cross-selling.
Our distribution network has more than 500 outside sales representatives and more than 600 inside sales staff to reach the marketplace and has field-based sales representatives and a field technical service staff to support our products. Our AgriLabs distribution has 140 locations strategically located throughout the United States to reach every type of customer in all species segments. AgriLabs' independent distributors operate 140 branch locations nationwide.
Beyond sheer size, the AgriLabs distributor sales force is one of the best trained and knowledgeable in the industry. AgriLabs provides comprehensive training, up-to-the-minute technical data and complete product information. The Company's aggressive approach to marketing is also seen in its intensive sales training seminars and loyalty-building incentive programs.
AgriLabs markets, distributes and sells products through our warehouse and shipping facility based in St. Joseph, MO. Our experienced and knowledgeable sales, technical, and marketing team can provide manufacturers a strong partner to bring products to the marketplace.
Aside from the efficiency of the distribution/sales network, the biggest advantage manufacturers derive from a partnership with AgriLabs is the unparalleled marketing support.
The AgriLabs management team represents over 150 years of marketing and sales experience. This wide-ranging experience has allowed management to develop and initiate an extraordinarily efficient and effective marketing program.
To be the most reliable, honest and innovative animal health company by providing more value and service to our customers.
AgriLabs targets all marketing efforts toward making purchasing decisions easy. The distinctive and attractive labeling on all of the Company's product lines is designed to achieve maximum brand awareness and encourage brand loyalty and cross-purchasing.
Veterinarians, pet owners, horse owners and beef/dairy, swine and poultry producers can find all their pharmaceutical, biological, insecticide and sundry needs in product catalogs that are directed at individual market segments.
The Company engages in extensive national and regional advertising and provides distributors, veterinarians and retailers with promotional materials and powerful incentive programs. In addition, discretionary merchandising funds for use in local end-user product promotion are transferred to shareholders.
The sales force is provided with technical information, product comparisons and sales-oriented consumer aids. To increase pull-through, the Company direct mailings to targeted market groups and supports the direct sales catalog efforts of our distributors.
As a diverse but tightly knit distribution/marketing organization, AgriLabs can respond rapidly to the market changes. Most requests and inquiries can be handled immediately on the local level.
The establishment of AgriLabs in 1984 was an innovation in itself, demonstrating a new way of marketing and distributing animal health products. Since then, the Company has continued breaking new ground in the industry.
AgriLabs was one of the first agri-marketing distributors to apply for, and be granted, an Abbreviated New Animal Drug Application (ANADA) under the Generic Drug Law. The Company has been awarded 12 ANADAs and continues to be a leader in ANADA and NADA development and acquisition.
A leader in acquiring private label products for the livestock segment, AgriLabs has also been recognized by the industry for its unprecedented marketing support. Throughout the years the Company has been an active and enthusiastic supporter of industry programs and events.
The company took another innovative step in 1998. To expedite product development, conduct primary product research and provide technical assistance, the Company hired a Doctor of Veterinary Medicine to lead its Technical Services Team. Today, we have a full team of experts to provide technical support to our customers.
Since 1997 AgriLabs has taken innovative steps to increase its value as a marketing partner to industry leading manufacturers: Exclusive business arrangements and technology transfer agreements have resulted in the introduction of an entirely new line of MLV cattle vaccines, TITANIUM® and Master Guard®. As well as, introducing Salmonella Newport vaccine for cattle using the newest vaccine platform with the SRP®.
Committed to its industry leadership role by providing proven protection from Type 1 and Type 2 BVDV. Since the 2002 unveiling of its "Health Plus for Beef" and "Health Plus for Dairy" programs, AgriLabs has collaborated with beef and dairy producers to protect herds from this costly disease.
In 1984 the founders of AgriLaboratories LTD analyzed the animal health industry and concluded that a well managed network of diversified independent distributors could deliver more manufacturing products into the hands or more producers more efficiently. Ever since, AgriLabs has continued to explore new business innovations.
The Company currently markets more than 750 products through our branded product lines of AgriLabs, ProLabs, and Tradewinds. Through these multiple brands, we can ensure that each marketing channel in the U.S. is reached.